L.E.S.S. is More: Campus Employee Shooting Leads to New Communication Plan
Texas Christian University
Assistant Vice Chancellor
On November 7, 2017, two TCU campus shuttle bus drivers got into a heated argument. The argument led to one of the drivers pulling out a loaded handgun and firing it at his coworker. The shooter missed allowing the other driver to run off the bus. The determined shooter then used his bus to run over the fleeing driver.
Both men are now deceased. One man died as the result of his complications of being run over by a shuttle bus while the other driver, the shooter, killed himself before he could be prosecuted.
That unfortunate event created the largest Public Safety paradigm shift in Texas Christian University’s 146 history. After this incident, TCU created the L.E.S.S. is More safety campaign.
L.E.S.S. is More is a phrase, a philosophy and an acronym. The phrase L.E.S.S. is More emphasizes simplicity. At TCU we believe keeping our community safe is simple. We teach them, we train them and then we test them. We also know that research indicates keeping emergency procedures simple will save lives. LESS is More is a change in philosophy. Instead of using the Mass Communication Alert System to tell people what is going on and allowing them to figure out what to do, we believe in telling our people what to do and give them details on why they are doing it. L.E.S.S. is More is also an acronym for the only three messages that would cover just about any emergency mass notification situation that could happen on a college campus. Those messages are: lockdown, evacuate, and seek shelter.
In this discussion, conference attendees will learn how to sell the paradigm shift to their superiors, faculty, staff, and students. They will also learn best practices for conducting the LESS is More drills in both academic buildings as well as Campus Residence Halls.
- The audience will learn that the acronym L.E.S.S. is More stands for Lockdown, Evacuate, and Seek Shelter.
- The audience will learn that the paradigm shift of telling people what to do during an emergency instead of telling them what happened and letting them decide what to do will save lives.
- The audience will learn how TCU is the only university in the country that currently conducts LESS is More drills and how they can join us.