Navigating Myths and Misunderstandings about Crisis Communications and Response

Christy Jackson


Christy Jackson
UNC Charlotte
Director of Communications, Business Affairs




Christopher Gonyar
UNC Charlotte
Director of Emergency Management



In the last 15 years, there’s been an increase in the amount of reputational and crime-related crises on campus. How Universities respond (formally and informally) sends a message that quickly bolsters or damages leadership and institutional credibility.

During this session, crisis communication and emergency management experts from the University of North Carolina at Charlotte will share lessons learned from responding to life on campus in 2019, including the recent campus shooting that took the lives of two students and injured four others. Through their experiences, they will help others navigate common myths and misunderstandings about crisis communications and response.

The session will include opportunities to engage in dialogue and to work through real-life scenarios. We’ll discuss the principles that guide the success of crisis response, the cross-functional effort to keep stakeholders informed, and the decisions leaders must make during unpredictable times.



  • Common misconceptions about crisis preparedness, response and communication.
  • The principles that guide successful communication response.
  • The benefit of a cross-functional approach to response and communication.