Crisis Communication in Response to a Series of Campus Incidents

Ceaser Moore


Ceaser Moore
University of Houston
Associate Vice Chancellor/ Chief of Police




Walter Lucas
University of Houston
Lieutenant, Criminal Investigations Division


In January of 2019, a series of robberies occurred on the University of Houston Campus. Discussion of these events were very prevalent via a number of social media channels. Local news outlets were vigorously pursuing information for stories. Fear of crime was increasing.

This presentation will trace the actions of the University of Houston Police Department in addressing the aforementioned robberies. Secondly, strategies utilized to manage media requests, social media discussions, and perceptions of crime will be offered.



  • How to utilize social media to amplify crisis messaging.
  • Drive the media narrative.
  • Benefits of a robust campus investigative unit.