Busy Campus Busy Streets: How an Urban University Decreased Pedestrian Accidents by 42 Percent


Bill Abston
Deputy Police Chief



Margie Smith-Simmons


Margie Smith-Simmons
Chief of Staff



As a urban university in which more than 56,000 vehicles travel through the two most prominent traffic corridors of its bustling campus per day with nearly 30,000 students, more than 8,000 faculty and staff, and tens of thousands of prospective students, their parents and visitors, and serves as home to four major hospitals, including two Level I Trauma Centers, the NCAA Headquarters and the National Institute for Fitness and Sports, IUPUI is a busy campus with busy streets.

To encourage drivers, pedestrians and cyclists to be more aware of each other and learn how to responsibly share the road, IUPUI launched Busy Campus Busy Streets – a comprehensive pedestrian/cyclist safety and driver education campaign that, during its inaugural academic year, saw a 42 percent decrease in the number of reported pedestrian accidents on campus as compared to the 2017-2018 academic year.

In addition to the education and general awareness created by the campaign, further efforts were taken by the IU Police Department-IUPUI to improve pedestrian safety and distracted driving. All efforts culminated with the approval of the Indianapolis City County Council to reduce the speed limit speed to 25 MPH throughout campus and the submission of a Pedestrian Safety Action Plan submitted to Indianapolis Mayor Joe Hogsett.



  • How to effectively engage and work with stakeholders, both on and off campus, to successfully launch and sustain a pedestrian safety campaign
  • The critical role of law enforcement
  • How to create a notable Pedestrian Safety Action Plan


Presentation Slides

Presentation Slides as PDF – IUPUI